Workshop – Digital Asset Management (DAM) for Photographers

Workshop – Digital Asset Management (DAM) for Photographers

Digital Asset Management is an important and necessary part of the photographer’s workflow. Images must be downloaded from the camera to a computer or other device before they can be saved, edited and shared. Once downloaded, the digital photos must also be organized and managed so they can be quickly located when needed, or properly backed up for archival purposes. It sounds daunting, but it doesn’t have to be, especially if a proper strategy is implemented before your photo library becomes too large and unwieldy.

Workshop Synopsis: This workshop will introduce participants to Digital Asset Management and its concepts. It will discuss file naming and organization, using metadata to caption and tag images and, briefly, file backup strategies. It will demonstrate how a careful and standardized approach to keywords and keyword lists provides consistency across the library, ensuring that files can be quickly and accurately located when needed. Finally, it will show how many of these steps can be automated, and performed in conjunction with other tasks, to increase efficiency and reduce the amount of time the photographer spends organizing and managing individual files or shoots.


Equipment: Preferred equipment includes a laptop computer with a plain text editor (NotePad, TextEdit) and a photo browser or editing suite (Adobe Bridge, Adobe Lightroom, Canon ImageBrowser, View NX) installed. Demonstrations will use Adobe Bridge, which is available free-of-charge as a standalone program. However, participants can follow along using their own software. Those without a laptop computer can still register but won’t be able to take part in the practical exercises. Please note that image editing is not part of the curriculum.


Date: Sunday, 21 January 2018


Time: 10:00 am to 4:00 pm


Location: Ivan’s Camera, 181 St. George Street, Moncton, NB


Cost: $60 per participant (maximum of 10 participants)




Instructor: Moncton-based photographer Dan MacDonald has taught introductory photography since 2011. His professional work spans the genres of sports, dance, and media (editorial), and his clients include: QMi Agency; Government of New Brunswick; the Université de Moncton; danse DNA dance; and the NHL. Dan has also been awarded a New Brunswick Arts Grant, served as the 2015 Port Bickerton Lighthouse Artist-in-Residence, and his had several of his fine art photographs accepted for juried exhibitions.


For further information, please contact Dan MacDonald at